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Drunkhands: Bold Nail Vibes, But Starting from Scratch in a Glossy Market

Drunkhands, Hyderabad’s fresh DTC press-on nail brand, offers reusable, vibrant sets for festival flair and everyday glam. As a startup entering a crowded beauty space, they lacked a distinct identity from the ground up—missing a website, cohesive branding, or digital presence to compete with glossy competitors ruling Instagram and e-com platforms with polished aesthetics and viral buzz.
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TBI built a 360-degree branding foundation from the ground up to ignite Drunkhands’ bold appeal (work in progress):
Visual Refresh: Created a vibrant logo and brand guidelines with playful, bold palettes, plus developed a sleek, user-friendly website from scratch to drive seamless e-com sales.
Digital Strategies: Launched social media on Instagram and TikTok with engaging reels showcasing nail hacks, paired with targeted ads and influencer collabs to amplify reusable set sales.
Drunkhands’ ground-up transformation showcases TBI’s expertise in crafting standout DTC beauty brands. Ready for yours?
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