Perception
is Everything
Brands sell Perception long before they sell Products.
Experience
Pretty logos without leads? Or leads without a brand anyone remembers? Both fail. At TBI, we blend brand design, positioning, and performance marketing into one powerful engine — so your business not only attracts the right clients but also keeps them.
Which Fire are you Fighting?
Brand Genesis Lab
Still explaining what you do instead of commanding premium prices? When prospects see you as "just another vendor," you'll always compete on price.
The Bespoke Experience
Your customers buy once and disappear. No referrals. No loyalty. Because they don't feel anything special about choosing you.
Influence Architecture
You Google your competition and see them everywhere. You Google yourself and… nothing. They're not better, just louder.
Precision Performance Engine
Burning marketing budgets with pathetic ROI? Your CAC is through the roof while conversion rates are in the basement.
Why Do Inferior Brands Win?
Here’s the brutal truth: In India’s cluttered market, being good isn’t good enough. Decision-makers spend 7 seconds on your website. Investors give you 30 seconds in an elevator. Customers have 100 alternatives.
You know you’re better. Your clients know it. But the market doesn’t. While you focused on building a great product, competitors built great perceptions.
You don’t need another agency. You need a strategic intervention that positions you where you belong—at the top. Whether you’re a mid-sized company ready to scale, a corporate losing relevance, or a funded startup fighting for mindshare.

Success Stories
Kakati Pumps
60 Years of Trust, But Gen-Z Saw a Dinosaur
The Solution
TBI launched a rebrand to align Kakati's heritage with modern B2B appeal (work in progress):
- Visual Refresh: Heritage-inspired indigo-copper tones with dynamic vacuum-flow visuals
- Digital Strategies: LinkedIn campaigns and trade show content with sustainability thought leaders
Kakati’s refresh highlights TBI’s expertise in revitalizing B2B brands.
Ready for yours?

Nextenti
AI Staffing Innovation, But Invisible in a Crowded Talent Market
The Solution
TBI crafted a 360-degree branding and marketing launch to spotlight Nextenti's AI edge (work in progress):
- Visual Refresh: Tech-forward palette of blues and greens evoking trust and precision
- Digital Strategies: Targeted LinkedIn and Google ads plus social campaigns highlighting AI-matched success stories
Ready for yours?

Drunkhands
Bold Nail Vibes, But Starting from Scratch in a Glossy Market
The Solution
TBI built a 360-degree branding foundation from the ground up to ignite Drunkhands' bold appeal (work in progress):
- Visual Refresh: Vibrant logo and brand guidelines with playful, bold palettes plus sleek e-com website
- Digital Strategies: Instagram and TikTok campaigns with engaging reels and influencer collabs
Drunkhands’ ground-up transformation showcases TBI’s expertise in crafting standout DTC beauty brands.
Ready for yours?

How Much Business Can I Gain Through Brand Perception?
Free 15-Minute Brand Audit Call: We’ll Show You Exactly Where You’re Bleeding Market Share
- +91 9966612459
- +91 8977690607
- sales@thebluideas.com
