Nextenti – TheBluideas

Nextenti: Launching an AI-Powered Healthcare Staffing Brand

Nextenti, an innovative AI platform for healthcare workforce optimization, aimed to establish a strong market presence from the ground up. Focused on connecting verified professionals—like nurses, lab staff, and pharmacists—with organizations in clinical, pharma, and biotech sectors, their entry into the competitive staffing space offered opportunities to build a cohesive identity that highlights AI-driven efficiency, flexible opportunities, and seamless job matching for both employers and talent.

TBI executed a complete 360-degree branding and marketing approach across online and offline channels:
Foundation: Designed the logo and developed full brand guidelines, incorporating a modern palette and voice (“Work Smart, Live Better”) to emphasize AI precision and human-centered staffing.
Activation: Managed digital marketing including targeted ads, social media campaigns (e.g., Instagram reels and LinkedIn posts showcasing success stories), and app promotion for Google Play. Offline efforts included print materials and event collaterals for healthcare expos. Scale (Ongoing): Integrated strategies to drive user acquisition, with AI-matched content and partnerships to amplify reach in the healthcare ecosystem.

Nextenti’s launch demonstrates TBI’s mastery in building B2B/B2C brands from scratch. Ready to launch yours?

Nextenti: Launching an AI-Powered Healthcare Staffing Brand

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