TBI led the initial rebrand phase with our structured framework:
Foundation: Conducted asset audits, refined ICPs for sustainability-driven innovators, and developed core brand guidelines—including a refreshed visual identity (indigo-teal palette), voice (“Engineered for Eternity, Evolved for Tomorrow”), and tagline.
Early Deliverables: Completed updated catalogs highlighting product lines like KTC-Series, with modern layouts and storytelling to blend legacy with forward-thinking appeal. Next Steps (Ongoing): Activation through content and digital enhancements to build on this strong base.
The Impact
Perception Enhancement: Internal teams report increased excitement around the refreshed identity, setting the stage for broader engagement.
Early Momentum: Guidelines and catalogs now position Kakati as a blend of proven trust and contemporary relevance, priming for future growth.
Client Feedback: “TBI has given our heritage a fresh spark—making our legacy ready for tomorrow.”